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Event Details
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Please join us on the 19th of September when the Dot Fulfillment Services in conjunction with the OC Marketing & Advertising Association will host a lunch & learn seminar at our Santa Ana headquarters.
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Meeting Topic: Branding “The Experience”
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Connecting with Your Customers to Stay Top of Mind
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| In today’s economy the competition is harder than ever before. The question is not only how you stand out from the crowd to attract people to select your business - but to then have them return for more. |
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The restaurant industry is one of the most competitive markets around because they all sell the same thing FOOD. But… What they really are selling is the “complete customer experience”
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By examining the restaurant model we will use examples that illustrate how to attract customers and impress guests in order to return and tell others
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This seminar will focus 4 main topics
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DEFINING YOUR BRAND
· • Define your brands personality - What does your brand say about you?
· • Examine your brand touch points and collateral to polish and perfect them.
TARGET AUDIENCE
· • Define your ideal customers – what do they want/need from you.
· • Who is in your area already and how can you attract them?
CREATING AN EXPERIENCE
· • What can you do to set yourself apart from the competition.
· • Can you create a more unique memorable experience?
BRAND & MARKETING MANAGEMENT
· • Managing your brand message in-house, externally and online.
· • Setting systems in place to manage not only the brand but to help sell the “complete experience”.
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Please join us for this month's seminar on the 19th of September
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The lunch & learn will be held at
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Dot Fulfillment Services 1801 S. Standard Avenue, Santa Ana, CA 92707
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| Space is limited to the first 50 to register and you must register in advance |
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| Lunch will be graciously provided by |
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| Our speaker for this event will be: |
| • Gina Mims - Owner Inspiro Brands, Inc. |
Inspiro is a Brand Strategy and Graphic Design Firm Specializing in the Restaurant, Hospitality & Lifestyle Industries. Before beginning Inspiro Brands in 2007 she was Vice President at On The Edge Design located in Newport Beach, CA. With both firms focusing on restaurant branding and identity she has collectively helped develop brands for over 100 dining destinations.
Gina is also the Vice President and co-founder of the OC Restaurant Association. Her role is to develop the brand and design marketing materials for countywide “foodie” events. These include Orange County Restaurant Week, Happy Hour Week and The Golden Foodie Awards coming in September. www.goldenfoodieawards.com
She is also the Communications Chair for Les Dames d’Escoffier LA/OC, has taught the graphic design portfolio class at Chapman University and is on the Advisory Board for AIGA (the professional association of design). In her free time she enjoys painting, yoga, reading, traveling and dining out.
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| Dot Fulfillment Services is a full service fulfillment, mailing, 3PL and product distribution warehouse located in Orange County California |
When & Where
Dot Fulfillment Services
1801 S Standard Ave
Santa Ana,
CA 92707
Wednesday, September 19, 2012 from 11:30 AM to 1:00 PM (PDT)
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